NOVA Skincare · Launch campaign
A newcomer beauty label had a clean formula and zero awareness. EverTwin matched 215 creators, wrote scripts in each creator's own voice, and ran the whole launch as one tracked loop — from brief to reported sell-through.
Illustrative case study — figures shown to demonstrate EverTwin's workflow.
What NOVA came to EverTwin to solve.
Where the campaign lived.
NOVA had the product right — a genuinely clean formula in refillable packaging — but it was launching into one of the most crowded shelves in retail. Paid social alone felt like a stranger making promises, and traditional agency outreach would have burned the runway on back-and-forth before a single video went live.
The team needed volume and credibility at the same time: enough creators to feel like a movement, each one a believable fit, each post staying true to the brand's sustainability story without sounding scripted. Doing that by hand, on this timeline, was not realistic.
EverTwin's AI ran matching, scripting and delivery around a single core — so the whole launch stayed transparent from brief to payout.
From a plain-language brief, EverTwin ranked millions of creators by audience fit, clean-beauty affinity and price — returning a shortlist of 215 believable NOVA advocates.
EverTwin drafted hooks and scripts in each creator's own style — ingredient stories and honest routines that were ready to shoot and easy to tweak, never copy-paste.
Contracts, submissions and approvals ran inside the platform, with live performance and spend on one dashboard — so NOVA always knew exactly what was working.
Staggered creator drops built a wave rather than a spike: reach compounded as genuine reviews stacked up, and NOVA's own handle picked up the momentum. By the end of launch week the brand name was being searched, not just served.
Because every post ran through the same tracked loop, the team could see which hooks and creator tiers drove the most saves and clicks — and shift budget while the campaign was still live.
Illustrative creators from the matched shortlist. Handles and figures are for demonstration.
Eco skincare unboxing — refill routine
GRWM · the sustainable edit
Ingredient breakdown, honestly
Refill haul & zero-waste swaps
EverTwin gave us the reach of a hundred agencies and the honesty of one real creator at a time. By launch week, people were saying our name back to us.
Creator-led product launch that turned an AI tool into a daily habit for its audience.
View in cases Beauty · Always-onAn always-on creator program keeping a beauty label top-of-feed across 215 posts.
View in cases Proptech · Demand genDemand-gen campaign that lifted engagement 40% by matching niche property creators.
View in casesBring the brief. EverTwin brings the creators, the scripts and the tracked workflow.
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